Stylish, original and trendsetting. CoCo VeVe was created by Ria. Her ambition was to create a timeless wardrobe for women with dresses and separates, which can be styled in several different ways, for all occasions. Ria creates many of her own prints, which are then digitally printed onto the fabrics. Designed with the stylish, confident women in mind to take her from day to night. An affordable luxury label made in the UK with attention to detail.
Today we sit with with Ria to get an insight into her creative process and what it takes to break into the fashion industry!
E&W Mag: How did your brand begin?
CoCo VeVe: My ambition was to create a timeless wardrobe for women with dresses and separates, which can be styled in several different ways, for all occasions. I create many of my own prints, which are then digitally printed onto the fabrics. I began initially creating one off pieces with vintage fabrics from my home studio and selling at local artisan pop up events. As the brand grows, I still create and design from my home studio and also use UK manufactures for small quantity production runs. I’m slowly building a brand recognised by a wider customer base selling globally online.
E&W Mag: What have been the highest and lowest points on your journey so far?
CoCo VeVe: Highest points being invited to showcase at NYFW and being named in the Top 40 British women’s wear labels by Make it British . I always try to find a positive in a situation. I do have lows , but I’m grateful to be able to fulfil my dreams of running my own fashion label. Rejection happens you learn from it and do things better and brighter next time .
E&W Mag: What are your top 5 trends for AW18?
CoCo VeVe: Layering is not only very stylish, but a necessity of day-to-day life during the transitional months. Cool AW trend satin slip dress layering; Mini dress is great for party season, animal prints, 70’s inspired silhouettes, "louchy" boots.
E&W Mag: How would you describe your customer base?
CoCo VeVe: Designed for the stylish confident women.
E&W Mag: If you could only wear one piece from your collection, what would it be and why?
CoCo VeVe: The Mary-H-Wrap would be my go to piece. Named after my Gran. It’s a fun and functional dress that can be worn day to night. I love to wear it styled with my jeans for day time.
E&W Mag: Is there another designer whose work you particularly admire?
CoCo VeVe: Preen by Thornton Bregazzi . I love the shapes, patterns and silhouettes created with such details. Truly unique designs.
E&W Mag: What would you like to achieve for your brand in the next 2 to 3 years?
CoCo VeVe: Greater brand recognition for CoCo VeVe, expand the collection. Sell to independent boutiques globally.
I also would like to create a line of garments where part of profit is given to charity.
E&W Mag: What does I Love Designer's East meets West ethos means to you and why is this important to you and your customers?
CoCo VeVe: I Love Designer represents and understands independent labels. Bringing their unique quality items with passion to a global audience .
E&W Mag: You've had a successful collection to date. Can you give us some snippets of your next collection?
CoCo VeVe: The next collection’s palette will be bold citrus colour pops, familiar CoCo VeVe favourite silhouettes. Taking inspiration from the world around me and travel.
E&W Mag: What are your top 3 tips for someone wanting to break into the industry?