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Joanna Kruczek is inspired by modern design, architecture and art. The collections have an emphasis on elegance and femininity and always want the customer to feel special. The starting point in creating each collection is its cultural dimension in line with the philosophy of the BAG CULTURE brand. Joanna Kruczek is the only Polish designer with whom you can design a bag. Following the pattern of global trends in each season, four collections are sent to the online store and partner points. In each season, the designer creates mini-capsule collections for the Italian brand HEGOS MILANO.